"How do you transform a century-old telecom company into a modern, value-driven organization?

A key success factor in Telenor's transformation has been establishing dedicated enablement capacity. In 2023, we launched our Team Enablement Function under Melinda Holmgren's leadership. Today, this team includes some of our most experienced people, offering product, team, and tech coaching across 15+ value streams and more than 150 cross-functional teams.

Marcus played a pivotal role in 2024, helping us develop the methodology and techniques that accelerated our efforts and enabled us to scale. He coached several value streams and their leaders on the practical techniques, mindset shifts, and habits needed to make the new model work.

Thanks to Marcus's guidance, our early value streams became clear examples of success, demonstrating the impact of our new operating model and creating momentum across the organization.

The teams Marcus supported now deliver tangible outcomes through faster prototyping, smarter experimentation, and tighter collaboration—all significantly improving their time-to-value.

Marcus also led the development of our Product Trio School - engaging product-/design-/engineering talents from 20 teams. The program achieved an NPS in the high 40s, with assessments showing a 30% increase in understanding user needs and a 24% improvement in ways of working."

"Over six weeks, Marcus coached our product team through problem discovery, solution discovery, and delivery planning. Before, we iterated too infrequently. Now we create significantly more iterations. We explore solution spaces together as a team. Marcus has a "you can do it" energy. He builds confidence in teams to test ideas more boldly. He creates genuine urgency without pressure.

The most valuable outcome: getting the whole team involved in discovery. We now have mutual understanding. We explore solutions together rather than handing off ideas.

I recommend Marcus for teams looking to increase iteration speed and build a more collaborative approach to product discovery."

"Over the course of six months, my team and I worked with Marcus to train and coach our product managers, engineers, and business stakeholders on the Product Operating Model and Empowered Product Teams. His training and coaching have been instrumental in helping us shift from a traditional project mindset to a truly product-centric way of working.
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Marcus is a great speaker with an engaging and interactive approach to training. Thanks to his guidance and inspiration, I’ve seen significant change across our teams: stronger collaboration with stakeholders and customers, better use of data, and a clearer focus on value delivery rather than just building features."

"Marcus has been an invaluable Product coach for both Fundler and Bokadirekt, brilliantly shaping our product vision and strategy with remarkable results. His skillful facilitation of Design Sprints and coaching nurtured a vibrant and innovative environment for our teams. Marcus has accelerated our decision-making and created a space where ideas and innovation flow, imprinting a lasting, positive impact on Bokadirekt and Fundler."

"Marcus is an extremely skilled Product discovery coach. He has taken us towards an aligned autonomy by bridging the gap between the teams and the overall goals and by trying out a common rhythm. The teams are now collaborating towards the goals even better. He has created participation and commitment throughout the journey. I thoroughly recommend Marcus for any positions in this field."

"Marcus joined the product team at Kambi at a time where we were working hard to instill a user centered mindset and way-of-working in the product development organization. Marcus assumed the role as interim Head of Design and led a team of five product designers and three researchers in their daily activities while, in parallel, implementing Product Discovery frameworks and building skill sets."

"I have had the opportunity to collaborate with Marcus in various contexts, and his expertise in developing innovative working methods is extensive. Marcus possesses exceptional skills in identifying challenges, transforming them into constructive avenues for improvement, and discovering new paths forward. Marcus is truly outstanding, and I offer my highest recommendation for anyone considering working with him."