Services
Transformation coaching
Tailored strategies for startups, scale-ups, and established businesses. Transition to the Product model.
Product Leadership Coaching
Helping product leaders develop skills in coaching, product vision, product strategy, and team topology.
Discovery Coaching
Hands-on guidance for teams to uncover and develop the right product.
"Over the course of six months, my team and I worked with Marcus to train and coach our product managers, engineers, and business stakeholders on the Product Operating Model and Empowered Product Teams. His training and coaching have been instrumental in helping us shift from a traditional project mindset to a truly product-centric way of working.
Marcus is a great speaker with an engaging and interactive approach to training. Thanks to his guidance and inspiration, I’ve seen significant change across our teams: stronger collaboration with stakeholders and customers, better use of data, and a clearer focus on value delivery rather than just building features."
Marcus is a great speaker with an engaging and interactive approach to training. Thanks to his guidance and inspiration, I’ve seen significant change across our teams: stronger collaboration with stakeholders and customers, better use of data, and a clearer focus on value delivery rather than just building features."

Gertjan Dewaele
VP Product & Technology
Merchant Services / E-Commerce Payments Global, Worldline
Merchant Services / E-Commerce Payments Global, Worldline
"Marcus has been an invaluable Product coach for both Fundler and Bokadirekt, brilliantly shaping our product vision and strategy with remarkable results. His skillful facilitation of Design Sprints and coaching nurtured a vibrant and innovative environment for our teams. Marcus has accelerated our decision-making and created a space where ideas and innovation flow, imprinting a lasting, positive impact on Bokadirekt and Fundler."

Jessica Bråne
Head of Consumer Bokadirekt.se
"Marcus is an extremely skilled Product discovery coach. He has taken us towards an aligned autonomy by bridging the gap between the teams and the overall goals and by trying out a common rhythm. The teams are now collaborating towards the goals even better. He has created participation and commitment throughout the journey. I thoroughly recommend Marcus for any positions in this field."

Johanna Olander
SVT
"Marcus joined the product team at Kambi at a time where we were working hard to instill a user centered mindset and way-of-working in the product development organization. Marcus assumed the role as interim Head of Design and led a team of five product designers and three researchers in their daily activities while, in parallel, implementing Product Discovery frameworks and building skill sets."

Mattias Eriksson
Former CPO at Kambi
"I have had the opportunity to collaborate with Marcus in various contexts, and his expertise in developing innovative working methods is extensive. Marcus possesses exceptional skills in identifying challenges, transforming them into constructive avenues for improvement, and discovering new paths forward. Marcus is truly outstanding, and I offer my highest recommendation for anyone considering working with him."

Mattias Oldenburg
CTO Euroflorist