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Apple Store’s New Checkout

Posted: December 22nd, 2009 | Author: admin | Filed under: Inspiration | No Comments »

Apple Store Checkout

There is an art to designing forms. Forms are one of the most central parts to an online business. You only have the users’ attention for some seconds and in that time you need to engage them to start the process. Usually the step process paradigm is used to explain that there are only a few steps that need to be taken. However, I have sometimes seen that showing the steps can be quite daunting to certain types of users.

To stir things up, Apple has yet again reinvented the check out process with their new redesign. It scraps the steps pattern and instead uses an accordion style structure with a lot of neat innovations in terms of input functionality.

I suggest you read Luke Wroblewski’s, Yahoo!’s Chief Design Architect’s, detailed post about the redesign.

Do you think this will reinvent how e-commerce sites handle their check out processes?



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