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Biography
Marcus Castenfors works as a Senior Information Architect at SapientNitro’s Stockholm office. Marcus started his career as an interactive producer at Night Agency in New York City where he worked with clients within the financial services, apparel, television, restaurant and non-profit industries.
While working as a producer, he not only managed timelines, budgets and handled client communication, but Marcus was also responsible for strategizing user experiences, creating wireframes and other UX oriented materials. Marcus’ interest for UX grew exponentially over time and he was later given the role to solely focus on UX tasks.
One of Marcus’ most notable projects was the redesign of Van Kampen’s website, a global financial services website, where he was involved as a UX architect performing stakeholder interviews, leading usability tests, developing personas and use cases, as well as serving as the lead producer on the account. In late 2008/early 2009, Marcus was also UX architect/producer on a highly recognized interactive apparel customization contest, Hoodie Remix, which won a 2009 OMMA award as well as a Site Of The Day award at the Favorite Website Awards. Last year, Marcus was also tasked with being the lead UX architect for redesigning Keds’ web properties (keds.com, prokeds.com) and also launching Keds Collective, a showcase of Keds’ designers with functionality to create your own Keds shoes.
Marcus is skilled in usability and information architecture and he thrives while working on projects involving complex and highly trafficked web properties. His specialty lies in interaction design, conceptualizing highly interactive rich media applications. Indeed, Marcus is truly passionate about the web and spends much of his spare time blogging and researching new trends in web technology.
